LDX

PLUS

The retention operating system for modern retail

Identity, earn, reward, checkout, messaging and measurement in one system, every store, every channel, twenty-four currencies.

Built for brick-and-mortar and omnichannel retailers: grocery, fashion, hospitality, specialist retail and franchise groups, whether you run one site or one hundred.

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Loyalty by LDX

Acquisition is rented. Retention is owned.

Media costs climb, attribution thins, and the customer who cost the most to win leaves without a trace. The names already in your till system are the only audience you never have to buy twice. Most tools solve one slice: a stamp app that never meets the POS, an email platform that never sees a basket, a dashboard that reports activity rather than money.

PLUS turns that audience into a working asset. It is a retention operating system: one place where a customer is identified, earns value, is recognised at the counter, is spoken to at the right moment, and is measured honestly against the revenue they produce.

  • One customer record

    PLUS was built the other way around: one ledger, one set of numbers. The cashier, the marketer and the finance lead read the same truth.

  • A programme that keeps running

    Loyalty stops being a side project that dies when nobody logs in. Earn, recognise, message and measure live in one console.

13

Product modules, one console

24

Currencies, reported separately

22

Documented API endpoints

4

Weeks from design to launch

Thirteen modules, one login

Each module is a section of the same console, working off the same customer record. Start with the first four and switch on the rest as the programme earns its budget.

> Identity

Six identity types resolving to one member record across stores and channels.

> Programs & VIP tiers

Points, stamps, hybrid or membership programmes with VIP tiers.

> Earn rules & promotions

Eleven event types with filters, caps and multipliers.

> Rewards & redemption

Ten reward types with conditions and voucher issue.

> Checkout & POS

A cashier lane and a five-call checkout API cashiers can run on day one.

> Referrals

Coded share links, automatic payout and fraud caps.

> Campaigns & messaging

Five campaign types across four channels, consent-aware.

> Automations

Eleven triggers with delays and cooldown protection.

> Segmentation & RFM

RFM scoring into six actionable segments.

> Wallet & member portal

Apple, Google and generic passes with barcode lookup.

> Analytics & ledger

Money metrics, attribution, Excel reports and a clear points ledger.

> Integrations & developer

Eight providers, an open ingest API, scoped keys and signed webhooks.

The lane a cashier can run on day one

  1. 01

    Identify

    One field accepts a phone number, email, printed card, scanned QR, wallet pass or external POS id. Every identifier resolves to a single member profile.

  2. 02

    Quick enroll

    First name and phone are enough at the till. Email and birthday can be filled in later from the console or member portal.

  3. 03

    Ring it up

    Points, stamps and eligible rewards appear as the ticket builds. Redemption, void and refund are one call each, and every call is idempotent.

  4. 04

    One truth for the business

    Balance, tier, visits, lifetime spend, consent and the full points ledger live on the same member record the cashier just used.

Why teams stick with PLUS

Consent enforced at send time

Five channels, three consent states. Messaging only goes out when the member has said yes.

Multi-tenant, multi-location

Roles, locations and an audit log so franchise and multi-site groups stay in control.

Implemented and running today

The product modules described here ship now. What is still on the roadmap is called out separately, not mixed into the live feature set.

From first conversation to live programme

  1. 1

    Design

    Map your earn rules, tiers and till flow to how your stores already work.

  2. 2

    Configure

    Stand up identity, programmes, rewards and messaging in one console.

  3. 3

    Connect

    Wire POS, e-commerce and passes through the checkout API and integrations.

  4. 4

    Launch

    Go live in weeks, then switch on automation, RFM and campaigns as the programme grows.

Also in the box

  • Feedback, catalog and social modules
  • Report builder alongside the points ledger
  • Security, roles and consent controls
  • Scoped API keys and signed webhooks
  • Void and refund that reverse points cleanly
  • Ready for grocery, fashion, hospitality and franchise retail

See PLUS in action

Book a walkthrough with our team. We will map PLUS to your stack, your rules and your launch timeline.

Request a demo

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